InfoElectro Fall / Automne 2017

24 InfoElectro Fall 2017 Perfecting New Product Launches every one deserves a safe and decent place to live Thank you Electro-Federation Canada and members for your ongoing support to help families build strength, stability and self-reliance. Visi t electrofed.com/about/habitat-for-humanity Family you can choose. Full Product Line up available at w w w . s e w c a n . c a Integrated Marketing Award (continued): Distributor over $50 million Westburne Premium Program: At Westburne we wanted to develop a program that rewarded our loyal customers and also increased sales with our new customers. We had a program that was quite successful in our Quebec market, and decided that we could scale this program nationally. Taking a program that has been successful with hundreds of customers to one that now targeted thousands was a huge task but our team was successful. “We thank the EFC for recognizing our Westburne Premium Program. We appreciate our loyal customers that do business with us every day. This marketing program provides a fun way for us to say thank to them.” – Nadia Teixeira, National Marketing Manager MARKETING AWARDS PROGRAM Bartle & Gibson: Bg Connect is an email-based communication platform that makes it easy for customers to get specific product and industry information from six categories directly to their inbox. All content is curated once per month based on your industry, nearest branch, marketing category and subscription preferences. Relevant. Informative. Customizable. Gescan: “I believe this was gescan’s strongest integrated campaign, to date. gescan’s goal was to use this campaign as a vehicle to promote sustainable products and business practices. gescan used its omni-channel strategy to project its message through digital and conventional channels. gescan is proud to have received industry recognition for the fourth year in this category.” Jen n ifer Yates, Marketing Manager, gescan. Thomas & Betts: Ty-Rap ® Reel in a Spinner Promotion: In 2016, Thomas & Betts put a new interactive twist on their Ty-Rap ® sales promotion. In addition to special pricing on a carry-on suitcase filled with Ty-Rap ® cable ties and an extensive integrated promo campaign, participating electrical distributors were sent a cardboard fishing boat, a fishing rod and a hook and asked to build their own display and submit a photo. Photos were posted to the ‘See who’s fishing’ interactive map. An original, fun and engaging promo! Integrated Marketing (Honourable Mentions):