InfoElectro Fall / Automne 2017

22 InfoElectro Fall 2017 MARKETING AWARDS PROGRAM Event/Trade Show Award (continued): Integrated Marketing Award: the campus and to explore each one of the unique work spaces including brainstorm rooms, libraries, huddle corners and more. This inauguration of this new facility is another example of ABB’s broad and longstanding engagement in Canada. “The new campus allows greater collaboration with our business partners and with the academic and research sectors. The latest technology from ABB is driving energy efficiency and powering Canada’s innovation ecosystem in so many ways. In addition to showing what ABB Ability can do, the headquarters is also home to our new ABB North American Centre of Excellence in E-Mobility. We are pleased to have hosted this event and had the opportunity share this with our customers and stakeholders. We are honored to receive this great recognition from the Electro-Federation Canada, it goes to show how our passion and hard work has made an impact. We are grateful for this opportunity.” Nathalie Pilon, President of ABB Canada Distributor over $50 million Westburne Internet of Things Symposium: With the Internet of Things being new, we wanted to think differently about how we would host an event for our customers. We hosted this event at the Open Sky Incubator in Kitchener – a tech incubator that that helps businesses connect. We brought in some of the best speakers in the industry to show our customers to opportunity that IoT presents to their companies. Lastly, and possibly the most important, through contributions made by Westburne and our customers at this event we made a donation to the Foodbank of Waterloo. “IoT is exciting and we wanted to host and event that showed our customers the tangible possibilities.” – Collette Takacs, IoT Solutions Manager Manufacturer over $50 million Education through Celebration: The 70th Anniversary of 3M’s invention of Vinyl Electrical Tape inspired a fully integrated campaign. It took the form of a year-long party, injecting knowledge and excitement about 3M premium electrical tapes. This campaign increased brand awareness and exceeded growth targets in a challenging market. “I am thrilled to see that our commitment to the Electrical Industry in Canada is getting recognized to this level. We are proud to deliver products and programs that advance the electrical industry, bring value to end users, and help our partners grow.” – Alex Isings, Business Manager Electrical Markets Division Manufacturer under $50 million Through an integrated marketing program including digital advertising, print media, social media, direct mail, special promos, and industry events, introducing Rittal’s revolutionary, energy-saving Blue e+ cooling systems, Rittal saw tens of thousands of views and visits which resulted in substantial business opportunities, as well as significant PR coverage both in Canada and internationally. “Rittal is delighted to have won this prestigious Award from Canada’s premier electrical industry association, EFC, which draws light on our integrated marketing efforts to create awareness for the innovation and sustainability features of our Blue e+ climate control systems, which save up to 75% in energy!” – Tim Rourke, President, Rittal Systems Ltd. Continued on page 24  Lumen: The opening of our new Central Distribution Centre (CDC) was a big success, with over 2,000 attendees including customers, suppliers, Lumen personnel, the Mayor of Laval and dignitaries, journalists. Philips Lighting: The LCC is an interactive educational facility where learners can experience a variety of real-world lighting applications of Philips’ latest innovations and technologies. Our Grand Opening provided an exclusive sneak peak of the new facility, showcasing various lighting applications from offices and commercial to urban, interior/exterior, architectural, healthcare and retail spaces. Event/Trade Show (Honourable Mentions):