InfoElectro Fall / Automne 2017

Fall 2017 InfoElectro 19 Excellence T he EFC Marketing Awards recognizes members demonstrating marketing excellence and innovation within the Canadian electrical manufacturing and distribution. In its fourth year, the program received entries across six awards categories: “Click & Order” e-commerce; Corporate Social Responsibility; Event/Trade Show; Integrated Marketing; Merchandising & Display, and Sustainability. The following recipients were selected by an external panel of judges with expertise in each area. 4 th Annual Marketing Awards Program EFC EFC Members Demonstrating e-Commerce: Denise Keating, DATAgility; Paul Molitor, IDEA; Jason Maloney, ThinkWrap Corporate Social Responsibility: Matt Weisenfeld, Canadian Institute of Plumbing & Heating; Kevin Buhr, Electrical Line; Robyn Clark, Habitat for Humanity Event/Trade Show: Janet Small, The Communications Bridge; John MacPherson, Electrical Business; Wendy Dobinson, Ontario Electrical League; Ellen Boddington, Stellar Conference & Event Management Integrated Marketing: David Foy, Agency 59; Christopher MacFarlane, Company B; Paul Allamby, Consultant; Rishi Chandarana, RhythmQ Merchandising & Display: Carm McCormick, Canada’s Best Store Fixtures; Dorothy Tully-Petersen, Incept Strategies; Paul Skelton, Somerville Merchandising Sustainability: Pat Chauvet, Product Care; Wayne Edwards, Consultant EFC Marketing Awards Judging Panels EFC Awards are selected by experts in each category and not by EFC staff or members: MARKETING AWARDS PROGRAM Manufacturer over $50 million Hubbell Canada’s myHubbell secure online portal offers our Distributors, Field Sales Force and Agents real time access to transactional data across almost all 50 brands in our portfolio. Simple, convenient and available 24/7, it provides our customers access to information they need, whenever they need it. The myHubbell system is very robust with price and availability, order entry, delivery status, proof of delivery, quotation, return and material master data export capabilities. We are dedicated to making Hubbell Canada easy to do business with, and myHubbell delivers with a one stop shopping experience! “There is a great deal of satisfaction that goes along with being selected and recognized for this prestigious award. Our organization continues to work very hard to distinguish ourselves with business tools that make it easier for our partners to get accurate and timely information. This award is an affirmation that we are headed in the right direction and it will fuel our continued investment in this critically-important area of our business.” Kevin R. Mallory - Vice President and General Manager Dimplex: In response to customer requests for traditional marketing materials Dimplex North America introduced the “Dimplex Marketing Source” as a solution. The online website simplifies the ordering, fulfillment and distribution of materials for our employees and distributors alike. With built-in mobile responsiveness employees can place and track orders from anywhere at any time. The customer experience is enhanced with expedited service in professionally packaged materials. The platform has 162 active users across two countries with over 8,000 orders placed since inception last year. e-Commerce Award: e-Commerce (Honourable Mention):